As part of my role on the Advisory Board of the Mayo Clinic Center for Social Media, I provided a ~ 400-word essay for the following book,newly-released in 2012:
The goal of this project, and the book, was to tap into the combined expertise of MCCSM Advisory Board members to address the following question: "What's your best advice about getting started with social media for me or my organization?"
In keeping with a "personalized" theme, the mission was to express in everyday language, from our own particular perspectives, whatever advice we felt was appropriate for someone just starting to look at social media as a professional tool. In my case, Twitter was THE key foot in the door into the world of social media. Below, in quotes, is my ~ 400-word essay you will find in this book.
Elsewhere in the book you will find essays on blogging, Facebook, YouTube, Pinterest, social networking, legal issues in social media (by Dan Goldman, JD), and a number of other key topics you won't want to miss.